I've done a bunch of commercial illustration projects over the years. My most recent gig was with the Hudson Valley Seed Library, which gathers, sells, and promotes heirloom and open-pollinated seeds. They have an amazing and unique program where they commission artists to create a work of art based on a particular heirloom plant... which will then become the design for that plant's seed pack. "Plant the seeds, frame the art" is their motto. Needless to say, I was thrilled to be chosen to design a seed pack.
First I sent them a few jpegs of my work and the link to my website. Then I was asked to submit sketches for two different plants, piracicaba broccoli and lovage. After gathering images online to figure out exactly what these plants were, I used their template to make sketches of how the seed packs would look. Once I did the broccoli sketch and moved on to lovage, I could literally feel the gears turning in my head, the creative juices flowing, the idea coming fast and furious. It was an amazing rush! So I ended up submitting 1 sketch for the broccoli and 3 different ones for lovage:
After those trial sketches were given the thumbs up, I was assigned my seed pack plant: Isis Candy Shop Cherry Tomato.
Yum! Look at the amazing diversity of shapes and colors. And of course the mythological component of Isis, the Egyptian winged goddess, was right up my alley.
I made three sketch proposals. These two were not chosen:
And this was the winning one (with the caveat that the chickadee would become a scarlet tanager, both to echo the colors in the tomatoes and to call attention to the fact that it is endangered in the Hudson Valley):
Then I turned that sketch into a watercolor:
Which is now this seed pack:
Which you can find and purchase at this link.
Whew!
Needless to say, it's a huge mental shift to go from making work for a gallery show, which is entirely of my own creation and direction, to making work in collaboration with an art director, who guides the creative process and makes a series of suggestions and changes along the way. There were definitely moments in this process that were challenging, simply because, as anyone who knows me can tell you, I do not like being told what to do. Ha! But this turned out to be a true growing experience (pun intended), since my work got pushed in new directions by virtue of the art director's input. It also brought me right back to art school, where I had an assignment to complete, and I had to do it within someone else's constraints. New ideas, new directions, a fresh set of eyes: I'll take all those good things any day.